“Why doesn’t the trade exchange have
computers, cars, etc.”
The
first test for
using trade is “can all or most of my
product be sold for cash” The businessman may want more sales so his next question should be, “can I save cash using all of the trade
dollars that I will get if I offer a computer on trade?”.
In many cases, the answer will be “no”. A computer
is such a popular item that he must control his sales volume.
It is the responsibility of the trade broker to work
with the merchant and develop a list of goods and services that the merchant
can handle in his normal business operation. The list can be changed on a daily
basis as needed to meet changes in the business.
Without a good spend-down list, the businessman ends
up with a large number of trade dollars and no plan to spend them. He then
becomes frustrated and feels that barter has let him down.
There are many occasions when hard goods, such as
the computer, become available on trade but they are quickly purchased. The
answer is to save cash by getting on trade those items that are readily
available. With the cash saved, you can purchase those items that are rarely on
trade.
“Any fool can criticize,
condemn and complain – and most fools do”
Dale Carnegie
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